Karakuchi! Thanks again to corruption, the Cambodian Government’s coffers have been left super dry.
Millions of bottles and cans of beer imported from Singapore and Thailand simply disappeared at the Cambodian border before being taxed, the Economic Institute of Cambodia (EIC) said in a report commissioned by two local breweries, Cambrew and Cambodia Brewery Limited.
“With weak governance and law enforcement, ‘contraband’ beer has … been booming,” the EIC said, adding that the smuggled brew accounted for 29 per cent of the country’s total beer market, far outstripping legal imports at 6 per cent.
The EIC says the Japanese beer Asahi, the cheapest foreign brand on the market, made-up the largest percentage of imported beer.
One of the strangest things about Asahi Super Dry in Cambodia is that Chinese-, Thai- and Japanese-brewed Asahi all make it onto the market at exactly the same price (around $9.50 per case). You can tell the difference between the Japanese and the other two before you taste them because the Japanese version has three rings in the lip of the can, as seen in figure 1 below, and the real thing will occasionally have Japanese promotional stickers on the cases and individual cans.